Good Air Software is a boutique consultancy that helps startups build and launch great products.

As a consultancy, we help startups build their product from idea to scale. We combine deep engineering expertise with strategic product thinking to help your team ship products that customers actually want.

We think and act like a technical co-founder — because we are founders ourselves.

We’ve partnered with early-stage and growing startups to tackle the key challenges that shape successful companies, including:

• Finding and achieving product-market fit
  Through continuous discovery, customer feedback, and lean iteration.
• Scoping and product roadmapping
  Defining MVPs, prioritizing high-impact features, and staying aligned with customer needs.
• Iterating directly with customers
  We often engage in product discovery and feedback calls to validate and refine product direction in real time.
• Designing and developing the right product for your stage
  Making sure your product is neither under- nor over-engineered — just right for where your company is now.
• Productionizing and deploying with scalability in mind
  We’ve deployed robust infrastructure using tools like Kubernetes, ensuring your product is stable and ready for growth.
• Laying the groundwork for strong product and engineering processes
  From product planning and prioritization frameworks to CI/CD pipelines and code quality standards, we help startups build foundations that scale.
• Building for today and the future
  We write clean, maintainable, and scalable code — the kind that’s easy to iterate on and easy to grow with.

Our approach

We follow the product engineering approach popularized by Y Combinator (not affiliated). The focus is simple: build what people want – and do it efficiently. We prioritize features that drive real user adoption and conversion, helping your startup stay lean, focused, and fast-moving.

Product engineering blends software engineering with product management. It means we don’t just write code — we help shape product direction, prioritize what matters, and stay close to the customer. It’s about delivering real value, not just shipping features.

When working with early-stage startups, we typically embed ourselves within the founding team. This gives us direct access to your customers and critical product conversations. We collaborate closely with founders to shape and refine product strategy, iterate on features, and ensure that every release moves the needle.